fresh food . fresh air . fresh start
Lose weight and save more than the cost of your plan
get healthy and stay that way
Achieve long-lasting results through happier, healthier eating.
Save time, money, and the planet!
Only buy the food you need – less cost, less waste.
Nourish your sport
Get lean and eat optimally for performance and health
fresh food . fresh air . fresh start
Lose weight and save more than the cost of your plan.
Get healthy and stay that way
Achieve long-lasting results through happier, healthier eating.
Save time, money, and the planet!
Only buy the food you need – less cost, less waste.
Nourish your sport
Get lean and eat optimally for performance and health.

eat less but better and be active every day with fitnaturally 

Weight loss meal plans. Healthy eating meal plans. Food for sport plans. Running plans.  Delivered to you online, weekly.
Sally and Scout between recipe testing!
Hi! I’m Sally. I own fitnaturally, it’s my baby!
I’m in my 50s, I’m not skinny, I’m a healthy weight, I eat carbs - shock horror! I'm a personal trainer specialising in everyday healthy eating and exercise. Not in any scary or obsessive way but helping people to be happy with good food and activity. I'm active outdoors every day, running walking or cycling with my dogs. I've never eaten a chia seed :-) but I do eat loads of different fresh foods and adore cooking. 

My aim is to bring the joy back to healthy eating and fitness, to bust all the fads and obsessiveness that surrounds food and exercise in our current culture and to help people live their life between beautiful meals. I have a small but perfectly formed team who share my values, and between us we change people's lives.

It’s not as easy to sell this concept as it is to sell green smoothies and avocado muffins but I don’t care because I know it’s good. I don't want you tapping numbers into your phone or recording your every move on Strava. I want you to love good food and fresh air. And that's why I started fitnaturally. I hope you love it.

Gorgeous Recipes

You will love our easy, tasty and nutritious recipes and ‘how tos’, from boiled eggs to baked porridge to beef and broccoli stir fry, there’s something for you.

Our most popular plans

eatnaturally for everyone

eatnaturally for everyone

Lose weight without going on a diet. Eating healthily is delicious and affordable with an eatnaturally plan.
eatnaturally bespoke

eatnaturally bespoke

Complex, busy life? Eating around a health issue? Need help managing your weight? This is the ideal fully customised option for you.

eatnaturally for athletes

Improve performance and hit your target weight with these easy nutrition plans for athletes.
eatnaturally taster
Get a feel for fitnaturally with our eatnaturally for everyone sample plan.

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