fresh food . fresh air . fresh start
Learn to eat gorgeous food intuitively.
get healthy and stay that way
Achieve long-lasting results through happier, healthier eating.
Save time, money, and the planet!
Only buy the food you need – less cost, less waste.
Nourish your sport
Get lean and eat optimally for performance and health
fresh food . fresh air . fresh start
Learn to eat gorgeous food intuitively.
Get healthy and stay that way
Achieve long-lasting results through happier, healthier eating.
Save time, money, and the planet!
Only buy the food you need – less cost, less waste.
Nourish your sport
Get lean and eat optimally for performance and health.
We're different. We don't sell diets.
fitnaturally gives you the tools to rebuild a peaceful relationship with food. That means not obsessing about this, that and the other or cutting out whole food groups or thinking you have to look 'ripped'.

We nurture intuitive eating, experiencing the joy of good food and listening to your body's hunger and fullness signals. fitnat will never try and sell you poppycock, such as supplements, meal replacements or pond-like shakes, or make you eat anything low fat that shouldn't be low fat. Our joy is in giving you a variety great food when you're hungry, til you're comfortably full.
We believe in being active outdoors.
All of us at fitnat love being outside. In all weathers!

We jump up and down at the thought of you doing any outdoor activity. You don't need to run marathons or cycle 500 miles unless that's your vibe; simply walking every day is a beautiful thing for body and soul. No need to bust a gut, just move more often, in nature if you can. *Gets wellies on and walks up to the fields to swoon over trees*. 

Please note: You don't have to be an exerciser to use our food plans! But when you join we might keep suggesting you at least sit outside and eat your sandwiches.

eat better and be active every day with fitnaturally 

Happy eating meal plans. Family meal plans for an easier life. Food for sport plans. Running plans.  Delivered to you online, weekly.
Sally and Scout taking a break during running
Sally and Scout between recipe testing!
Hi! I’m Sally. I own fitnaturally, it’s my baby!
I’m in my 50s, I’m not skinny, I’m healthy, I eat carbs and love them - proud of it! I'm a personal trainer specialising in everyday joyful eating and exercise. Not in any scary or obsessive way but helping people to be happy with good food, peaceful eating, and activity. I'm active outdoors every day, running walking or cycling with my dogs or even having lunch under a tree. I've never eaten a chia seed on principle :-) but I do eat loads of different fresh foods and adore cooking.  I have no fashionable back-story of illness cured by a fad diet or anything along those lines; I've lived a life of calm and intuitive, very happy, eating and that's what I nurture in our clients.

My aim is to bring the joy and intuition back to healthy eating and fitness, to bust all the fads, unnecessary science, food policing and obsessiveness that surrounds food and exercise in our current culture and to help people live their life between beautiful meals. I have a small but perfectly formed team who share my values, and between us we change people's lives.

It’s not as easy to sell this concept as it is to sell green smoothies and avocado muffins but I don’t care because I know it’s good. I don't want you tapping numbers into your phone or recording your every move on Strava. I want you to love good food and fresh air. And that's why I started fitnaturally. I hope you love it.

Which one are you?

I just want to eat more healthily

I want my family to eat well with lots of variety

I exercise a lot or I'm training for a thing

I want to lose weight and avoid wonky fads

I have a hectic schedule with little time to plan

I'm the weight I want to be but want better eating options

Gorgeous Recipes

You will love our easy, tasty and nutritious recipes and ‘how tos’, from boiled eggs to baked porridge to beef and broccoli stir fry, there’s something for you.

Our most popular plans

Man backpacking in the hills

eatnaturally for everyone

Become your healthiest without going on a diet. Eat healthily and intuitively with our delicious and affordable eatnaturally plan.
eatnaturally for families - coming soon

eatnaturally for families

Want to eat food that tastes great and is healthy and quick to make for you and your children? Save time, eat well and get on with enjoying life!

eatnaturally for athletes

Improve performance and hit your target weight with these easy nutrition plans for athletes.
eatnaturally taster
Get a feel for fitnaturally with our eatnaturally for everyone sample plan.

Meet some of our happy humans

Read the latest from our blog

Want a free ebook of healthy eating tips? Join our newsletter.

GDPR Permissions: By subscribing to our list you agree to allow us to store and use the information you provide on this form to email you news, tips and offers about our services. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at hello@fitnaturally.co.uk



We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you accept our use of cookies. Learn More