Get leaner, be greener
Make yourself, and the world*, feel better with a fitnaturally plan.
Get leaner, be greener
Make yourself, and the world*, feel better with a fitnaturally plan.

Love food Love life

Nutrition, weight loss and lifestyle

Love food
Love life

Nutrition, weight loss and lifestyle

*A brilliant by-product of nutrition and weight loss with the eatnaturally plan is that you reduce food waste.
Read the success stories of our members.
Try any of our non-bespoke plans for free!
Want lots of gorgeous recipes? We got 'em!

Get a FREE version of any of our non-bespoke plans today.

Get a FREE version of any of our non-bespoke plans today.

What's so great about the eatnaturally plan?
Here's how it works.

Join our brilliant online community

Members get interactive with each other, and the fitnaturally experts, in The fitnaturally hive, a private Facebook group.

Which plan is right for you?

Get a weight loss plan for your long-term health and happiness.
eatnaturally for everyone
Give your family unprocessed meals filled with love and joy.
Switch to a simple, tasty and healthy vegan diet.
Get a weight loss plan for your long-term health and happiness.
Eatnaturally for everyone
Give your family unprocessed meals filled with love and joy.
eatnaturally for families
Switch to a simple, tasty and healthy vegan diet.
eatnaturally plant-based

Do you need something more?

Do you have a complex, busy life?
Could you benefit from direct support to overcome ingrained eating habits?
Want a plan that fits tightly with your busy schedule?

Hi! I’m Sally. I own fitnaturally, it’s my baby!

I started fitnaturally to bring joy and restore intuition to eating, to help people eat great food and be happy and healthy. I want people to love food and be well nourished without obsessing over calories and fads. I have a small but perfectly formed team who share my values – you can find out more about me and my background here – and between us we change people's lives.

You won't find anything bonkers or crazily restrictive here, or claims to cure illness and disease. It's good honest food from all food groups, it's expanding variety of food and it's big love of all the lifestyle factors that support you in feeling better.

It’s not as easy to sell this concept as it is to sell green smoothies and avocado muffins but that doesn't rock my boat because I know it’s good. I don't want you tapping numbers into your phone or recording your every move on Strava. I want you to love food and fresh air. And that's why I started fitnaturally. I hope you love it. 
Sally and Scout taking a break during running
Scout and me between recipe testing!

Hi! I’m Sally. I own fitnaturally, it’s my baby!

I started fitnaturally to bring joy and restore intuition to eating, to help people eat great food and be happy and healthy. I want people to love food and be well nourished without obsessing over calories and fads. I have a small but perfectly formed team who share my values – you can find out more about me and my background here – and between us we change people's lives.
Sally and Scout taking a break during running
Me and Scout between recipe testing!
You won't find anything bonkers or crazily restrictive here, or claims to cure illness and disease. It's good honest food from all food groups, it's expanding variety of food and it's big love of all the lifestyle factors that support you in feeling better.

It’s not as easy to sell this concept as it is to sell green smoothies and avocado muffins but that doesn't rock my boat because I know it’s good. I don't want you tapping numbers into your phone or recording your every move on Strava. I want you to love good food and fresh air. And that's why I started fitnaturally. I hope you love it. 

Read the latest from our blog

We use cookies to help us learn how visitors use our site. By continuing to use this site we assume that you accept our Cookie Policy and agree to our Terms and Conditions.