The healthy eating plan with a difference
eatnaturally
for everyone
The healthy eating plan with a difference
eatnaturally
for everyone
Special offer:
Get 50% extra FREE on the monthly plan during September.
Get 50% extra FREE on the monthly plan during September.
Find your healthy sweet spot with soft changes; eating delicious food, being more active outdoors, relaxing more, and connecting with nature and people.
Nourish • Move • Restore • Connect
Nourish • Move • Restore • Connect
Find your healthy sweet spot with soft changes; eating delicious food, being more active outdoors, relaxing more, and connecting with nature and people.
Nourish • Move • Restore • Connect
Nourish • Move • Restore • Connect
Nourish
Eat better, and the right amount for you.
Get a gorgeous meal plan every week with simple-to-make, healthy eating options. We include plenty of meal variety, focusing on natural ingredients and great nutrition. And we coach you in portion control and intuitive eating – crucial for leading a happy, healthy life.
Calories are a shonky science.Sally Pinnegar
Nourish
Eat better, and the right amount for you.
Get a gorgeous meal plan every week with simple-to-make, healthy eating options. We include plenty of meal variety, focusing on natural ingredients and great nutrition. And we coach you in portion control and intuitive eating – crucial for leading a happy, healthy life.
Calories are a shonky science.Sally Pinnegar
Nourish
Eat better, and the right amount for you.
Get a gorgeous meal plan every week with simple-to-make, healthy eating options. We include plenty of meal variety, focusing on natural ingredients and great nutrition. And we coach you in portion control and intuitive eating – crucial for leading a happy, healthy life.
Calories are a shonky science.Sally Pinnegar
Move
Be more active outdoors.
We believe that great health is about more than what you eat and drink, it's also about what activity you do. Walking, especially after a meal to help digestion, is a vastly underrated form of exercise.
Your happiness meter after a brisk walk
Move
Be more active outdoors.
We believe that great health is about more than what you eat and drink, it's also about what activity you do. Walking, especially after a meal to help digestion, is a vastly underrated form of exercise.
Your happiness meter after a brisk walk
Move
Be more active outdoors.
We believe that great health is about more than what you eat and drink, it's also about what activity you do. Walking, especially after a meal to help digestion, is a vastly underrated form of exercise.
Your happiness meter after a brisk walk
Rest0re
Relax more and get better sleep.
If you're stressed, eating often heads down an unhealthy path. We do all the thinking about healthy eating – making sure you get fantastic meals – so that you can get on with things that matter most to you, like chilling out with a cuppa and going to bed early!
8
Hours sleep is ideal
Rest0re
Relax more and get better sleep.
If you're stressed, eating often heads down an unhealthy path. We do all the thinking about healthy eating – making sure you get fantastic meals – so that you can get on with things that matter most to you, like chilling out with a cuppa and going to bed early!
8
Hours sleep is ideal
Restore
Relax more and get better sleep.
If you're stressed, eating often heads down an unhealthy path. We do all the thinking about healthy eating – making sure you get fantastic meals – so that you can get on with things that matter most to you, like chilling out with a cuppa and going to bed early!
Connect
Spend more time with loved ones and in nature.
Have more time to spend with people who matter to you, and in the beautiful outdoors. Join the fitnaturally hive on Facebook and connect with the fitnat family where we coach you in gentle lifestyle change to help you eat better and feel good.
I do my best thinking in a field, talking to my dogs.Sally Pinnegar
Connect
Spend more time with loved ones and in nature.
Have more time to spend with people who matter to you, and in the beautiful outdoors. Join the fitnaturally hive on Facebook and connect with the fitnat family where we coach you in gentle lifestyle change to help you eat better and feel good.
I do my best thinking in a field, talking to my dogs.Sally Pinnegar
Connect
Spend more time with loved one and in nature.
Have more time to spend with people who matter to you, and in the beautiful outdoors. Join the fitnaturally hive on Facebook and connect with the fitnat family where we coach you in gentle lifestyle change to help you eat better and feel good.
Start your health journey today
fitnaturally not only has given me a new body and self confidence like you wouldn’t believe but it has also taken that massive pain in the butt that is food planning away.
Helen Osborne
I found some photos on my computer and, despite having lived through it, I was shocked by the change I saw. Don’t wait – join now.
I feel amazing. My skin is clearer, I wake up in the morning feeling more energised, my clothes are looser and I feel in control. I cannot thank Sally enough.
I am loving the food as always and learning when enough is enough and I that don’t need three courses! I feel I have so much more energy.
I like the fact that there are no fads, that it is a disciplined way of eating, and that it encourages an enjoyment of the outdoors. Best money I have ever spent.
Frequently asked questions
Why is the eatnaturally plan different from all the other diets?
Because we’re about healthy, intuitive eating, not dieting.
Most people associate the word ‘diet’ with a fad of some kind, or look at ‘dieting’ as something to be endured in order to lose weight.
The dictionary defines the word diet as follows:
1. the kinds of food that a person, animal, or community habitually eats: a wholefood diet.
2. a special course of food to which a person restricts themselves, either to lose weight or for medical reasons: I’m going on a diet.
Number 1 is fitnaturally.
We’re not selling any additional products like supplements, bars, shakes or powders, just education, community and knowledge about what to eat for a healthy life. We don’t bamboozle you with calorie counting or a points system or talk about ‘free foods’. No food groups are restricted. We always recommend full fat products, shopping locally and seasonally for organic, high-welfare products. Many of our clients have started making their own sourdough bread too.
Read our diet review series for a more in-depth look and how fitnaturally differs from mainstream diet companies.
The only thing that could come close to being a restriction (but it really isn’t) on our plans is portion sizes. Most of us overestimate the amount of food we need to eat – and there is often social pressure to eat more than you need. Our plans will help to intuitively know what is the right amount of food.
Most people associate the word ‘diet’ with a fad of some kind, or look at ‘dieting’ as something to be endured in order to lose weight.
The dictionary defines the word diet as follows:
1. the kinds of food that a person, animal, or community habitually eats: a wholefood diet.
2. a special course of food to which a person restricts themselves, either to lose weight or for medical reasons: I’m going on a diet.
Number 1 is fitnaturally.
We’re not selling any additional products like supplements, bars, shakes or powders, just education, community and knowledge about what to eat for a healthy life. We don’t bamboozle you with calorie counting or a points system or talk about ‘free foods’. No food groups are restricted. We always recommend full fat products, shopping locally and seasonally for organic, high-welfare products. Many of our clients have started making their own sourdough bread too.
Read our diet review series for a more in-depth look and how fitnaturally differs from mainstream diet companies.
The only thing that could come close to being a restriction (but it really isn’t) on our plans is portion sizes. Most of us overestimate the amount of food we need to eat – and there is often social pressure to eat more than you need. Our plans will help to intuitively know what is the right amount of food.
What is the fitnaturally way of eating?
Eating intuitively using a wide variety of natural, unprocessed foods in the correct amount, mostly plants.
That’s it!
That’s it!
What exactly is the eatnaturally plan?
It’s a carefully created meal plan for the week, Monday to Sunday, which we upload to your account each Wednesday.
You have two choices for breakfast and up to four options for lunch and dinner including very simple options if you’re pushed for time.
Decide on the option you want each day, click or tap any links to see the recipes and make a note of the ingredients for your shopping list.
We ensure each plan includes a huge variety of easy-to-make meals using natural foods as much as possible, providing all the nutrients your body needs.
You have two choices for breakfast and up to four options for lunch and dinner including very simple options if you’re pushed for time.
Decide on the option you want each day, click or tap any links to see the recipes and make a note of the ingredients for your shopping list.
We ensure each plan includes a huge variety of easy-to-make meals using natural foods as much as possible, providing all the nutrients your body needs.
Who is it suitable for?
Everyone!
Our customers include men, women, students, retired people, executives, sportspeople, shift workers, single people, families, you name it!
There are so many options within our eatnaturally plan that it will suit almost every dietary preference except vegan.
If you have a lot of food dislikes, a complex work or home life, or just need some additional support, then our eatnaturally bespoke plan is what you need.
If you have a young family you should check out our eatnaturally for families plan.
Our customers include men, women, students, retired people, executives, sportspeople, shift workers, single people, families, you name it!
There are so many options within our eatnaturally plan that it will suit almost every dietary preference except vegan.
If you have a lot of food dislikes, a complex work or home life, or just need some additional support, then our eatnaturally bespoke plan is what you need.
If you have a young family you should check out our eatnaturally for families plan.
How does it work?
It works because we give you exactly the energy and nutrients your body needs and nothing it doesn’t.
And we do this using next to no processed food whilst also whole-heartedly recommending the use of real butter, whole milk and full fat everything. Frankly, life’s too short to eat low-fat yoghurt or spread manufactured gloop on your toast.
We don't focus on weight-loss, though of course it's a factor. We focus on health in the context of your life.
Our aim is to help you find your own healthy sweet spot in an intuitive and sustainable way. Follow our meal plan and portion guidance and you will become your healthiest.
Weight-loss from a set of scales is a very flaky metric in isolation. At fitnaturally we look at body fat percentage, taking account of waist/hip size and clothes-feel, all of which helps form a more complete picture of your overall body composition and health.
And we do this using next to no processed food whilst also whole-heartedly recommending the use of real butter, whole milk and full fat everything. Frankly, life’s too short to eat low-fat yoghurt or spread manufactured gloop on your toast.
We don't focus on weight-loss, though of course it's a factor. We focus on health in the context of your life.
Our aim is to help you find your own healthy sweet spot in an intuitive and sustainable way. Follow our meal plan and portion guidance and you will become your healthiest.
Weight-loss from a set of scales is a very flaky metric in isolation. At fitnaturally we look at body fat percentage, taking account of waist/hip size and clothes-feel, all of which helps form a more complete picture of your overall body composition and health.
How much weight will I lose on your plan?
We don't focus on weight with our eatnaturally for everyone plan – we focus on happiness and enjoyment of the right amount of delicious food, the happy side effect of which is weight loss.
Having said that, following our plan you can expect to lose around 1lb of body fat per week until you hit your own healthy sweet spot.
You may lose at little bit more in the first couple of weeks but as your body settles into a change of your eating habits, then you should lose around 1lb per week until you get close to your goal weight and fat percentage.
Your goal weight and fat percentage will vary depending on your age, height and gender.
Having said that, following our plan you can expect to lose around 1lb of body fat per week until you hit your own healthy sweet spot.
You may lose at little bit more in the first couple of weeks but as your body settles into a change of your eating habits, then you should lose around 1lb per week until you get close to your goal weight and fat percentage.
Your goal weight and fat percentage will vary depending on your age, height and gender.
What if I have a specific health issue such as diabetes or coeliac?
If you have a specific health condition that affects your eating you need to see a registered dietician for advice.
Eating healthily is delicious and affordable
I'm Sally. I'm fully qualified in nutrition and personal training. I write plans each week to give you a scrummy, varied and balanced meal plan full of all things you love to eat. The happy outcome of eating this gorgeous food, in the right amount, is that you become healthier.
So whether your goal is to improve your health, learn to cook, share recipes, feed your family, to lose weight, learn how to make sourdough bread, or to simply to take the stress and hassle out of shopping and eating well, my plans will help you make it happen.
Being healthy isn't just about eating good food, it's about being happy and getting outdoors – that's why the only place you'll see food pics is on our recipes page!
So whether your goal is to improve your health, learn to cook, share recipes, feed your family, to lose weight, learn how to make sourdough bread, or to simply to take the stress and hassle out of shopping and eating well, my plans will help you make it happen.
Being healthy isn't just about eating good food, it's about being happy and getting outdoors – that's why the only place you'll see food pics is on our recipes page!
Get real food for happy eating. No points, shakes or weirdness, just joy.
Ready?
If for any reason in the next 14 days you decide eatnaturally isn’t for you, just email us and we’ll refund 100% of your money, no questions asked. Super simple.
If our plan doesn’t work for you, we don’t want to keep your money and will gladly help you find another solution. Just send us an email, and we will do our best to point you in the right direction.
If our plan doesn’t work for you, we don’t want to keep your money and will gladly help you find another solution. Just send us an email, and we will do our best to point you in the right direction.