Terms and Conditions

Thank you for using our website and joining the fitnaturally family. Most people usually don’t read Terms and Conditions so here’s a brief summary of ours using simpler language, followed by the terms in full.
Updated: 21 February 2018 (changelog)


A. Our website
  1. You can act upon the information on our website but we aren’t liable for any mishaps.
  2. You can share links to pages or images on our website by email or social media but you can’t pass off the information as your own.
B. Your responsibilities as a client
  1. You agree to pay for your plan in advance.
  2. You can cancel at any time but we’ll only refund if your cancellation is because we did something wrong.
  3. To keep using our plans you’ll need to continue to pay according to the schedule available for the plan you bought.
  4. You can’t share our plans in any form unless we give you written permission. Our plans are copyrighted.
  5. You will follow the guidance associated with your plan along with any instructions from your assigned nutritionist or trainer.
C. fitnaturally’s responsibilities
  1. We will write and deliver all our plans on time. If we sometimes fall short on this we will tell you in advance.
  2. Our plans will always be written by qualified nutritionists and fitness experts.
  3. We promise never to intentionally mess up! But if we do, we’ll work our bums off to fix it quickly.
  4. We will keep any information you share with us secure.
  5. We will never share your information unless it’s an airtight legal requirement.
  6. We can change our Terms at any time without notification. We will let clients and newsletter subscribers know when we do change something. Continuing to use our website and plans when the Terms changes means you accept the Terms.

Terms and Conditions

By using our website and plans you agree to our Terms and Conditions (“Terms”) set out below. We reserve the right to change these Terms without prior notification. Your continued use of our website or plans denotes acceptance of the updated Terms even if you have not read them. If you do not agree to the updated Terms you should stop using our website and cancel your plan at your earliest convenience.

By using our website and/or fitnaturally’s plans you agree to be legally bound by these Terms.

1. Our website

a) You can use the information on our website but we accept no liability for any accidents, injuries or mishaps – whether physical or dietary – while acting on information from our website.

b) You can share links to pages or images on our website by email or social media but you can’t pass off the information is your own.

c) Our web site makes use of cookies. For more inform on cookies and how we use your data please review our Privacy Policy.

2. Payment terms

a) You agree to pay for your plan in full and in advance. Payments vary depending on the plan you purchase. The list below sets out the payments schedule for all our plans.

This list is correct as of the date of publication at the top of the page.

eatnaturally for everyone – everyday
* £22 when paid every 4 weeks (“monthly”)
* £60 when paid every 12 weeks (“quarterly”)

eatnaturally for everyone – essential
* £32 monthly
* £90 quarterly

eatnaturally for everyone – extra
* £52 monthly
* £150 quarterly

eatnaturally bespoke
* £35 weekly
* £132 monthly

eatnaturally for athletes – essential
* £49 monthly
* £138 quarterly

eatnaturally for athletes – extra
* £89 monthly
* £246 quarterly

eatnaturally for students
* £15 monthly

Bespoke sports nutrition
* £35 weekly
* £132 monthly

12-week marathon nutrition
* £360 one-off payment

Marathon week nutrition
* £10 one-off payment

4hr marathon
* £20 one-off payment

Bespoke marathon training
* £15 weekly

Bespoke running
* £15 weekly

b) There are two payment options for weekly, monthly and quarterly (“recurring”) plans:

  • Option 1: Pay manually
    Pay manually by logging in to your fitnaturally account at least one day prior to the expiration of your recurring plan to instigate the payment. For the following recurring plans you must pay by the Wednesday prior to your expiration date to ensure seamless delivery of your plan: eatnaturally bespoke, Bespoke sports nutrition, Bespoke marathon training, Bespoke running.
  • Option 2: Pay automatically
    Pay automatically by choosing the auto-renew feature during the registration process or by switching on the auto-renew feature from your fitnaturally account. When the auto-renew feature is active we will automatically take the next payment one week in advance without any further action from you according to the recurring plan you have purchased.

c) Partner plans are available through our eatnaturally for everyone – essential plans only. You are entitled to a 50% discount when your significant other person is already a fitnaturally client. To get the discount your partner will need to be on our eatnaturally for everyone – essential plan. The discount only applies while the ‘main’ partner has an active account. Until such times as we are able to automate the process you must register in full for eatnaturally for everyone – essential and email us to take advantage of the discount.

d) fitnaturally is not liable for any period of time where you are unable, or choose not, to use your plan.

e) You can cancel your recurring plan at any time but we will only issue a pro-rata refund if your cancellation is as a result of system failures on the part of fitnaturally. We cannot issue refunds for any one-off payment plans.

We review our prices annually in December.

3. Security

a) All Client information will be kept strictly private and secure and will be treated with confidentiality. Your information will only be accessible by fitnaturally and its support staff. We will do everything we can to prevent unauthorised access but we cannot guarantee the effectiveness of such measures and exclude liability in the event of loss of data.

b) We will never provide your personal information to any third parties save in accordance with any laws or other binding regulations.

4. fitnaturally’s responsibilities

a) Our plans will always be written by qualified nutritionists and fitness experts.

b) fitnaturally will design a safe programme of nutrition, exercise, or both, that will take into account information provided by you on your lifestyle, personal goals, fitness, health status and medical history.

c) fitnaturally will provide the planning, coaching, advice and support, appropriate to the plan you have purchased. You understand that fitnaturally cannot be held liable for any accidents, injuries or mishaps – whether physical or dietary – that occur while acting on information from our plans.

d) Your progress towards your goals depends on your adherence to, and feedback about, the plan you have purchased and your effort and co-operation in and outside of the plans. You acknowledge that individual results may vary and no particular result is guaranteed. You further understand that the results of any nutrition or fitness programme cannot be guaranteed.

e) For plans that include a facility to provide feedback, fitnaturally will check and respond to this feedback weekly on a Monday. Depending on the volume of feedback some clients may not get a response until Tuesday.

f) The feedback of running and online exercise plans will be checked and responded to, in business hours, within 24 hours of the Client sending the workout data.

g) The following plans entitle you to access our private support group through Facebook while you are a paying client:

  • eatnaturally for everyone
  • eatnaturally for athletes
  • eatnaturally bespoke
  • Bespoke sports nutrition
  • Bespoke marathon training
  • 12-week marathon nutrition
  • Bespoke running

h) A fitnaturally nutritionist or trainer will respond to Facebook posts as soon as they can during business hours. If there are specific/personal questions or questions about accounts or technical issues please use email hello@fitnaturally.co.uk and fitnaturally will answer as soon as possible during business hours.

5. Client responsibilities

a) You understand that only you may use your user account and password for your recurring plan. Your plan is only valid for your own personal, non-commercial use and must not be shared with others without the express written permission of a fitnaturally representative.

b) You agree to be financially responsible for all fees and charges through your client account in respect of your purchased plan(s). You are further responsible for all activities that occur under that account.

c) It is understood between you and your nutritionist or trainer that both must fully commit to your nutrition plan and/or training in order for you to achieve results.

d) You are required to fully complete fitnaturally’s food and lifestyle questionnaire upon registration and prior to starting your plan. fitnaturally accepts no liability for any accidents, injuries or mishaps – whether physical or dietary – while using our plans.

e) You are required to inform fitnaturally of changes to your health and relevant circumstances as they occur.

f) On recurring exercise plans you are required to provide heart rate stats, including pace and distance stats when running, along with accompanying feedback.

g) On recurring exercise plans you are required to inform fitnaturally of any recent or current illness, injury, drug regime or condition that might affect your ability to exercise safely.

h) On recurring exercise plans you are required to be aware of the appropriate stretches and perform them after each training session.

6. Bespoke plans

a) For plans that are written weekly based on information (“schedule”) supplied by you, you must complete and submit said schedule in full by 11:59pm each Wednesday (“the deadline”).

Nutrition plans: If you fail to meet the deadline you accept that we cannot write your bespoke nutrition plan. An appropriate generic plan from our eatnaturally for everyone plan will be served to your account for that week. We will not be able to issue a refund in such cases.

Exercise plans: If you fail to meet the deadline you accept that we cannot write your bespoke exercise plan. We will not be able to issue a refund in such cases.

b) Once the deadline has been reached you will be unable to add to, or amend, your schedule through your fitnaturally account. If you need to make changes to your schedule you must buy additional nutritionist time through the link in your fitnaturally account.

7. Cancellation

a) Clients can cancel their plans at any time. All payments are non-refundable unless cancellation is as a direct result of wilful negligence on the part of fitnaturally. No further notice is required.

8. Insurance and Liability

a) The information available on or through the fitnaturally website, and the plans supplied via or in connection with this site or directly with the fitnaturally nutritionist or trainer do not constitute medical advice and it is your responsibility to determine, through obtaining appropriate medical advice, that you are fit and well and that such contents and plans are suitable for you. It is not our responsibility to do so. Before commencing any exercise regime, you should consult your doctor.

It is also vital that you supply us with information about yourself through our questionnaire or if we ask specific questions on phone calls or by email. We cannot be liable for any incorrect information supplied by you to us. You must also tell us of any nutritional or physical conditions, food intolerance or changes to your health, now and ongoing, which might affect your ability to exercise or undertake a nutrition plan safely and with minimal risk.

b) You understand that there are inherent risks in participating in a programme of strenuous exercise using one of our plans. If you sustain or claim to sustain any injury while participating in any activity, you acknowledge that fitnaturally is not responsible.

c) You understand that there are inherent risks in participating in a programme of nutrition. If you sustain or claim to sustain any illness or condition while using fitnaturally’s plans, you acknowledge that fitnaturally and your nutritionist are not responsible, except where the illness or condition was caused by gross negligence or intentional act.

d) Your Nutritionist or Trainer cannot be held liable in any way for declared or undeclared medical conditions or food intolerance/allergies. It is the Client’s responsibility to ensure that they do not consume foods and drinks which they are intolerant of, or allergic to.

e) fitnaturally is insured for £1,000,000 of Professional Indemnity and Public Liability, a copy of which is available upon request.

9. Copyright and IPR

a) Any marketing, educational or other materials, including programmes, concepts, words, business model and/or any variations thereto and its nutrition and training services materials, made available to you will at all times remain the property of fitnaturally Limited and are subject to copyright.

b) You undertake to use such materials solely for your own personal development and not to copy, mimic, share, publish, sell or reproduce any such materials.

c) You must declare any vested interest to fitnaturally before signing up to our services. This includes personal trainers, coaches, nutrition advisers and dieticians (established or trainee) and anyone else who is likely to gain commercially or publicly from the knowledge gained whilst being a fitnaturally client.

d) You must not copy, or pass-off as your own, any of fitnaturally’s words, style, concepts, business model or anything related to fitnaturally’s services, plans and business style. If we suspect any wrongdoing in this regard we may take legal action to protect our business model and brand.

e) Plans are only available for the active week. After that they are deleted from the system.

f) Plans are for use in their ‘active’ week only. Clients are not permitted to reuse plans.

g) Plans must not be downloaded without written permission from fitnaturally.

h) If we suspect that any of the above terms have been breached at any time, legal action will be taken.

10. Hours of business

fitnaturally’s hours of business are:

  • Monday to Friday: 8am to 7pm
  • Saturday: 9am to 12 noon
  • Sunday: Closed
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